[globalsouthdata] New Study on Political Polarization and Information Consumption in Brazil

[Liz Nóbrega]

Hi all, I hope you're doing well.

I'm happy to share that Aláfia Lab has just published a new report in
English titled “Political Polarization and Information Consumption in
Brazil". The study examines how gender, age, class, and education shape the
way Brazilians access political information. Here are a few key findings:

   - Social media remains the primary source of political information, but
   usage differs significantly across profiles. Right-leaning groups tend to
   rely heavily on more accessible platforms, while left-leaning individuals —
   especially those with higher education and income — rely on a more diverse
   mix including news websites and TV.
   - Instagram stands out as the most widely used platform for news,
   especially among women and higher-income groups. YouTube is particularly
   strong among right-leaning men and lower-education groups, while Facebook
   remains relevant among older and working-class users.
   - News portals show clear ideological patterns: G1 is a common reference
   point across political groups, but the right gravitates toward outlets like
   Record, Jovem Pan, and Brasil Paralelo, while the left engages with a
   broader mix of mainstream and analytical media.
   - Ultimately, the study shows that informational polarization is
   intertwined with social, economic, educational, generational, and gender
   inequalities.

You can access the full report here:
https://alafialab.org/wp-content/uploads/2025/11/traducaoPolitical-Polarization-and-Information-Consumption-in-Brazil.pdf
We’d be happy to discuss the findings and explore potential collaborations.


Warm regards,

Liz

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